The podcasts I have been on. Enjoy!
Develop a strategy to encourage customers to switch to your product.
A good product manager, designer, UXer, developer, project manager knows how a business makes its money.
There are many way to prioritise what we should build next , a new product line or simply which direction to take a business.
Using the user centred, business friendly approach: Jobs to be Done.
Look forward don’t look back.
A no-nonsense guide for product teams. Read time is 6m.
The four major reasons for catastrophe. Up the proverbial creek? Let me pass you a paddle.
A series of articles debunking some common myths.
I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.