UX, ethics and having a code of conduct

Over the last few years there has been a trend of using psychology to influence, nudge, coerce and sometimes trick people into doing something they wouldn’t otherwise do.

Fads, trends and the Apple Watch

One of the biggest challenges in product design is identifying long term consumer trends rather than short lived fads. Apple are good at trend spotting and the new Apple Watch is considered a risk by many. What can sales of jeans and smart phones tells us about the success of the watch?