International UX and Product Strategy
I’ve run UX research and product design projects in Asia, Europe, US, Africa and South America, 38 countries in total and know how to address many of the common international UX and product challenges.
How I can help with international UX
- Underperforming international sites. Both quick fixes and long term product changes
- How to design a products in English for an international audience
- Specific advice about cultural and design needs for individual countries eg Using the three types of alphabet in Japan and how to design for Pinyin text entry in China
- Designing for right to left languages like Arabic and Hebrew
How I can help with international product strategy
- Popular International product strategy: Develop a business and product plan to support multiple countries and languages with different design, linguistic and cultural needs
- Launching into a new market: User research and resulting UX and product changes to meet local market needs
- Product design support to build in international / global product feature from the start
International help and advice
I share my international experience on the UI Breakfast Podcast.
I talk about why international UX goes way beyond translation, how to approach new countries, why some markets are particularly challenging, and how to do research when your customers speak a different language
How I work
I’ve run international UX research and design projects in Asia, Europe, US, Africa and South America, 38 countries in total. I work with a network of trusted UX partners built up over the course of 10 years of working on international project with clients like eBay, Disney, Alfresco, Marriott and Wiggle.com.
I can identify the most common product and UX challenges in any given country and offer quick guidance to address these issues. We’ll work directly with the partner in-country giving you the latest thinking from someone who understands UX for that country.
Get in touch
For more details or advice on international user experience get in touch.