• I have had the privilege of working with Joe for five years on various projects around the world. Over the years, he has transitioned from vendor to partner to trusted friend. He has taken time to really understand our business, our strengths/weaknesses and the global marketplace to generate actionable insights. If you need strategic thought or tactical research, anywhere in the world, Joe is your guy. – Ken Kellogg, Sr Director, Marriott
  • An outstanding coach and product expert. As a coach Joe was quick to understand the team, what we were trying to achieve and helped us get there. Anyone that gets a chance to work with Joe should definitely take it. – Evie Brockwell, Senior Product Manger, Booking.com
  • Joe is a key player in the Mind the Product community, and through his talks, workshops, and mentoring has given hundreds of product teams the insights, confidence, and skills to create world leading digital products. – Martin Ericsson, Co-founder, Mind the Product

Get in touch and let’s talk (the first consultation is of course free)

Email: joe@mrjoe.ukLinkedIn: Joe LeechTwitter: @mrjoe


I can help with:


Get from idea to launch

I can help get you to launch of a new website / app or plan a programme of changes to radically improve an existing product.

  • Get you from idea to launch through user / market research, product planning and UX design
  • Define the product vision and develop the product strategy
  • Innovate by identifying unmet user needs an planning a new product to meet them
  • Develop a business case, develop a product roadmap and plan a programme of work
  • Work through a challenging complex problem space to define and develop a new product

Coaching & Consultancy for Leaders & Product Teams

Experienced, pragmatic coaching, training and consultancy.

Troubleshooting when something has gone wrong

Fast, pragmatic advice and support to recover quickly

  • You have relaunched / changed something and the numbers are down
  • Your shareholders / your boss are “very concerned” about a recent product change
  • The relationship with your product team or agency is breaking down
  • Your team are struggling to deliver
  • An international product / site / team is struggling
  • Due Diligence for investors (Angel, VC and PE)

I’m available immediately to help you get out of a difficult situation.

  • He’s a very knowledgeable and engaging communicator, who clearly demonstrated the value of his thinking and how we could apply it to our product research and design. I would recommend him as a mentor or coach to any team interested in improving the rigour of their decision making process. – Neil Gardiner, Head of Product Design, gohenry

I have worked across the following sectors


Travel: Marriott, theTrainline.com, Ritz Carlton, Hotels.com, Avis, Seatfrog, Virgin Trains, Saga Travel, VisitCornwall.com, First Choice, Bristol Airport, Sawdays, Gatwick Airport, Saco, HomeAway and others.

Startups: Blueprint, BrevisSeatfrogLujamWrite & ImprovePhotocrowdWalkMeFundingXchangeNeighbourlyScreenTimeeFillingTravelopo.

Financial services: Barclaycard, Barclays, GoCompare, MoneySupermarket.com, Experian, Co-operative Bank, Natwest, Cofunds, Macquarie, Invesco Perpetual, Axa and Directline.

eCommerce / Retail: giffgaff, eBay, AO.com, Clarks, Mothercare, Tesco, Vodafone and Wiggle.

Education / University: Raspberry Pi, University of Bristol

B2B: Alfresco, Hyland, SSE Telecoms, SACO and more.

Automotive: SEAT, RAC, Jaguar, Peugeot, eBay motors and Lexus.

CPG / Consumer goods: Glenfiddich, Guinness, Philadelphia, Veet (yes, really), Finish dishwasher tablets, Levitra (yes, really) and many more.

Charity and Membership: Shaw Trust, Museum of Modern Art NYC, Watershed, Oxfam, Mensa and the Kennel Club.

Joe is a Keynote Speaker on Psychology and Product Innovation

Helping you do the right things, in the right order, for the right reasons

I'm Joe Leech and I coach leaders and founders to shape the organisation, the process, the team (and themselves along the way) to create world leading, user focused, tech products and services.

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