Develop a strategy to encourage customers to switch to your product.
A good product manager, designer, UXer, developer, project manager knows how a business makes its money.
There are many way to prioritise what we should build next , a new product line or simply which direction to take a business.
Look forward don’t look back.
A no-nonsense guide for product teams. Read time is 6m.
The four major reasons for catastrophe. Up the proverbial creek? Let me pass you a paddle.
A series of articles debunking some common myths.
Work with me and you get to hang out with my dog
I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.
The smartest ecommerce person I’ve ever met taught me about the Twix.