Don’t focus on competitors & features focus on users & their needs
Look forward don’t look back.
Writing by Joe Leech
Writings on product management, product design psychology, user experience and jobs to be done (JTBD).
Try: Product Management, UX, Jobs to be Done, Psychology, Business, Short fun stuff or you can search.
An Introduction to Jobs to be Done (JTBD)
A no-nonsense guide for product teams. Read time is 6m.
Product catastrophe: The top four scenarios and how to deal with them
The four major reasons for catastrophe. Up the proverbial creek? Let me pass you a paddle.
Myths in Psychology and Product Design / UX
A series of articles debunking some common myths.
My dog, Little Dude
Work with me and you get to hang out with my dog
User research in B2B for Jobs to be Done (Jobs to be Done)
I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.
The ‘Twix’ in ecommerce
The smartest ecommerce person I’ve ever met taught me about the Twix.
Product Release Plan: A Free Template
A basic template offering three ways to show a product release plan. Ideal for sharing high level plans, user and business benefits to senior stakeholders.
User Experience vs Security: the great stand-off
Us product people have to walk the fine line between the two.
Persona photos and where to find them
I asked on Twitter where to find persona photos. Here’s what came back.