Helping angel, VC and PE investors make a more informed investment decision.

A practical due diligence review to understand the current product, team skills and process to maximise the investment with a focus on customers and their needs.

Nine of the top 20 reasons for startup failures – and five out of the top 10 – were related to customers – not meeting customers’ needs, not listening to them or even ignoring them.

Forbes, May 2019

How it works

A series of interviews with the founding team and key employees focusing on, but not limited to:

  • Customer / user needs research, process and understanding
  • Product market fit
  • Product vision, strategy and direction
  • The market, competition and defensibility
  • Product and technical roadmap
  • Pricing, revenue targets and business model
  • Measurement and KPIs
  • Team roles, make-up and process
  • Growth strategy

Together we can then develop a practical plan to make the right product and technical decisions at the right time to maximise time and investment.


Get in touch and we can talk more:

Email: joe@mrjoe.ukLinkedIn: Joe LeechTwitter: @mrjoe


Why Joe?

I coach start-ups, scale-ups and large enterprises to improve their product, team and process.

Over the last 15 years I’ve worked with large companies like MoneySuperMarket, Trainline & eBay through to scale ups like AO.com, gohenry & Seatfrog to start-ups going from idea to launch. Learn more about me.