It’s always nice when some work you’ve done gets appreciated. For most of the tail end of last year I was working with moneysupermarket.com to redevelop and redesign their credit card channel.
The project followed a classic UCD approach, test then design, test then design. One of the key challenges was to reduce ping-pong beahviour – that is the user clicking on a more info link for each product to get more details. But for us to add more details to each card listing how do you limit information overload? At the same time we wanted to move away from the standard, slightly dull, table listing.
We tested a number of alternative approaches and the eventual design direction was for mini tabs on each listing.
User testing showed we needed to make the tabs more tactile, more attractive to click. The purple hover was introduced. User testing results were really positive. Users liked the interaction and playfulness.
Post launch we got some great feedback from the design community:
Go see the results for yourself, moneysupermarket.com’s new credit card site. Let me know your thoughts.
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