Exciting, tactile design.

It's always nice when some work you've done gets appreciated. For most of the tail end of last year I was working with moneysupermarket.com to redevelop and redesign their credit card channel.

It’s always nice when some work you’ve done gets appreciated. For most of the tail end of last year I was working with moneysupermarket.com to redevelop and redesign their credit card channel.

The project followed a classic UCD approach, test then design, test then design. One of the key challenges was to reduce ping-pong beahviour – that is the user clicking on a more info link for each product to get more details. But for us to add more details to each card listing how do you limit information overload? At the same time we wanted to move away from the standard, slightly dull, table listing.

We tested a number of alternative approaches and the eventual design direction was for mini tabs on each listing.
Tab listing of Virgin Credit Card

User testing showed we needed to make the tabs more tactile, more attractive to click. The purple hover was introduced. User testing results were really positive. Users liked the interaction and playfulness.

Post launch we got some great feedback from the design community:
I like what @cxpartners did with the Moneysupermarket credit cards site. Good to see ideas beyond comparison tables

Go see the results for yourself, moneysupermarket.com’s new credit card site. Let me know your thoughts.

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2 Responses to “Exciting, tactile design.”

  1. Cennydd

    Might be worth mentioning I used to be Lead UX Designer at uSwitch (MSM’s major competitor at the time). Hence my relief at seeing non-tabular approaches, which dominate the comparison market.

  2. joe

    Hey Cennydd,

    The move away from tables has to be a good one. Tables of data are so geeky and only appeal to the money nerd. Anything we can do to add something special to the interaction means the experience is more memorable and people are likely to come back. That’s saying nothing of the improvement in conversion…

    joe

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