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How to apply psychology to web design and the design process.
Fully revised and updated for 2016

eBook, 80 pages, 2.2 hours to read, Kindle, iPad, Android and PDF versions.

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What you’ll learn

  • Where to find design psychology
  • The different types of psychology and how to apply them to digital design
  • How to solve design problems with psychology
  • How to talk about design and advocate design choices using psychology

In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

“The Pocket Guide from @mrjoe is fantastic. Doesn’t just reel off studies, but teaches you how to research for yourself. Wonderful.” @MalabarFront

Part 1: How understanding psychology can make you a better designer

What psychology brings to design and how we can use it to improve our designs and make us better at what we do.

Part 2: The different types of psychology

An overview of the major types of psychology and how useful they are at informing design.

Part 3: Finding and using psychological theories

How to solve a problem using psychology and where to find papers and studies to inform our designs.

Part 4: Advocating design using psychology

How to use psychology to talk about the benefits of our designs, and how to to test and improve on our designs.

Part 5: Taking your psychology studies further

An overview of university programmes and online courses to learn psychology theory appropriate to design and designers, as well as further links, reading and resources.

Part 6: Psychology every Designer should know

New! Psychology gives a framework for understanding how your users think and behave. Matching your design to your users' behaviour is a sure fire route to design success.

Part 7: Psychology myths in design

New! Popular myths (7 +/- 2 anyone?) in psychology and how to spot a myth.

For help and support email Joe



Gavin Elliott @gavinelliott

Finished reading @mrjoe’s book last night. Said it before, it’s a great read.

From @PaulLapkin

“Psychology for Designers was brilliant! Now I can better advocate my #design decisions with #freelance clients. Great book!”

From @jasoneccles

“I bought it. And I’m not even a designer.”


I'm Joe Leech and I 10x leaders, the business and the products and services they create. I bring 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE100 / Fortune100 giants. Together we can do great things. Work with me.

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