Joe Leech

Making Better Product Decisions: A Guide to Jobs to be Done

Using the user centred, business friendly approach: Jobs to be Done.

In this MTP Engage Manchester 2020 talk, using a simple example, I demonstrate how we can employ the Jobs to be Done (JTBD) framework, deconstructing how we build products and showing how true innovation is hiding in plain sight.

More Jobs to be Done

Slides from the talk:

Jobs to be Done workshop from Joe

I can come into you organisation and help you get started with Jobs to be Done. Jobs to be Done workshop.

Don’t forget, the hole is not the goal.

the hole is not the goal
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