Big love ♥️ and thanks for coming the workshop.

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Books

The one’s I’d recommend:

Value Proposition Design by Alexander Osterwalder
When Coffee and Kale Compete by Alan Klement Free!
Jobs to be Done: Theory to Practise by Anthony W. Ulwick Free!
Intercom on Jobs to be Done Free!

For research:
Jobs to be Done Handbook (it’s meh)

For the boss:
Competing Against Luck by Clayton Christensen

Bookmarks / URLs

My JTBD Bookmarks

Presentation & Worksheet

The workshop presentation: JTBD Workshop July, 2018

The in-depth theory presentation (PDF)

Download the worksheet

#JTBD