Insight to idea to plan to launch

I guide you through the process of launching a new website / app / feature / international market.

  • Work with you to run product discovery research, define customer needs and plan a new product
  • Innovate by identifying unmet user needs an planning a new product to meet them
  • Define the product vision and develop the product strategy
  • Plan and execute an MVP (Minimum Viable Product)
  • Support you to ensure MVP delivers the data, insight and learnings to build a solid business with product market fit
  • Develop a long term business case
  • Develop a product roadmap and plan the ongoing programme of work
  • Work through a challenging complex problem space to define and develop a new product

Using JTBD to create innovative products

For companies

Fifteen years of working with leading businesses to set vision, develop strategy and deliver new features, products & programmes of work.

  • Together we can run research to get insight. From insight to idea and from idea to new product, vertical or international market
  • If you are planning a redesign or a programme of improvement I can help
  • Use customer centred techniques like Jobs to be Done to map and prioritise users needs
  • Orientate the business around user needs to improve decision making and time to market
  • Benchmark performance, set goals and project KPI improvements
  • Develop a realistic plan to deliver
  • Specialist in international product strategy
  • Practical support working alongside your team to deliver fast

For startups

A lean approach to define user needs, set product direction and deliver the right features at the right time.

  • From idea, to plan to product to launch
  • Customer centred approach to develop a website or app based on users needs. Get to product market fit quickly
  • Using my extensive experience with Jobs to be Done, Design Sprints, Business Model Canvas and Lean Startup
  • Develop a realistic business plan to increase investor confidence
  • Set KPIs and a measurement approach
  • Develop user and market centred product roadmap
  • Plan, deliver and continuously improve an MVP to a viable, successful business
  • Avoid challenging pivots by designing to meet defined user needs
  • Apply psychology and behavioural change theory
  • Use customer centred techniques like Jobs to be Done to map and prioritise users needs
  • Having worked with Joe for over 12 months, primarily on turning an idea into a proof of concept and a live digital product, I couldn’t recommend his services enough. The variety of skills and experience he brings are invaluable, and his obsession of user experience is a great asset to have for any organisation. – Paola Richardson, Shaw Trust


I'm Joe Leech and I 10x leaders, the business and the products and services they create. I bring 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE100 / Fortune100 giants. Together we can do great things. Work with me.

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