How to apply psychology to web design and the design process.

Fully revised and updated in 2017

eBook, 69 pages, 2.2 hours to read, Kindle, iPad, Android and PDF versions.

Buy the book £4 / $5 / €5

Buy on Amazon UK or Amazon USA

  • Where to find design psychology
  • The different types of psychology and how to apply them to digital design
  • How to solve design problems with psychology
  • How to talk about design and advocate design choices using psychology

In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

Psychology for designers v1-5 the book

“The Pocket Guide from @mrjoe is fantastic. Doesn’t just reel off studies, but teaches you how to research for yourself. Wonderful.”


Part 1: How understanding psychology can make you a better designer

What psychology brings to design and how we can use it to improve our designs and make us better at what we do.

Part 2: The different types of psychology

An overview of the major types of psychology and how useful they are at informing design.

Part 3: Finding and using psychological theories

How to solve a problem using psychology and where to find papers and studies to inform our designs.

Part 4: Advocating design using psychology

How to use psychology to talk about the benefits of our designs, and how to to test and improve on our designs.

Part 5: Taking your psychology studies further

An overview of university programmes and online courses to learn psychology theory appropriate to design and designers, as well as further links, reading and resources.

Part 6: Psychology every Designer should know

New! A psychology framework for understanding how your users think and behave. Matching your design to your users’ behaviour is a sure fire route to design success.

Part 7: Psychology myths in design

New! Popular myths (7 +/- 2, Maslow’s Hierarchy of Needs, Myers Briggs?) in psychology and how to spot a myth.

For help and support email Joe



Finished reading @mrjoe’s book last night. Said it before, it’s a great read.

Gavin Elliott @gavinelliott

“Psychology for Designers was brilliant! Now I can better advocate my #design decisions with #freelance clients. Great book!”

From @PaulLapkin

“I bought it. And I’m not even a designer.”

From @jasoneccles

I’m mr Joe and I help CEOs and their businesses thrive.

Success isn't incremental. It's a game of chutes / snakes and ladders; it's time to climb the ladders. I bring 15 years in tech, $20b in added revenue, experience with 30+ startups and FTSE / NASDAQ / Fortune 100 giants. Together we can do great things.

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