Joe Leech

Strong ideas, weakly held.

Or advocating with humility.

I follow a User Centred Design process, research informs design which is again researched which again informs the design and so on.

For any design the initial idea can and should be the result of a need identified by research. In some cases ideas result from psychology theory. I talk more about ideas from theory in my book.

The design idea needs to be advocated.

Outlining the user need and business value, the psychology theory behind it, the research that uncovered it. It needs someone to push for that design idea to be taken forward.

However, that design idea you are pushing may be not be the best option.

Evidence you don’t know about may emerge which proves it’s a bad idea. It might have been tried before by the organisation and they know why it didn’t work. It may not be cost effective. User research or A|B testing may provide counter evidence. Whatever it is, there may well be a compelling reason why the idea shouldn’t be taken forward that you just don’t know about yet.

This isn’t personal. Don’t confuse ego with idea.

Don’t be that person who makes that idea about them, argues for the idea for the victory and not because it’s the best thing to do. It’s a sure fire route way to an unhappy life.

A strong idea should be weakly held, advocate the idea to the best of you ability. But if it’s proved wrong, let it go and move on to the next strong idea.

strong ideas weakly held

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5 replies on “Strong ideas, weakly held.”

@monro says:

A cogent post from @mrjoe –, referencing humility, led me back to this from @uxmag:

Phil @PhilipWhere says:

Ideas are like children. You do all you can to nurture them but in the end they have to stand on their own two feet. In addtion there are millions of them and yours are not necessarily special. I like the ideas are like children metaphor, although I don’t extend it to having lots of different ideas with different women all over town.

mrjoe says:

What if they are bad ideas / bad children? Let them waste away or call idea social workers. Love the analogy.

Phil @PhilipWhere says:

Definitely where the analogy ends. Bad ideas are best filed away somewhere and forgotten about. Plus if someone else has a bad idea you should probably politely try and kill it.

@RobWortham says:

Wise thoughts: “@mrjoe: Some advice from Jeff Bezos reminds me of Strong Ideas Weakly Held”

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I’m mr Joe and I help CEOs and their businesses thrive.

Success isn't incremental. It's a game of chutes / snakes and ladders; it's time to climb the ladders. I bring 15 years in tech, $20b in added revenue, experience with 30+ startups and FTSE / NASDAQ / Fortune 100 giants. Together we can do great things.

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