UX Magazine – Investing in UX

We invested $50,000 of our company’s money into a fund consisting of 10 companies we felt did a great a job at user experience. We wanted to test a hypothesis that companies who focus on UX will see it reflected in their stock price.

…we invested $50,000 of our company’s money into a fund consisting of 10 companies we felt did a great a job at user experience. We wanted to test a hypothesis that companies who focus on UX will see it reflected in their stock price.

A great experiment to try. So to cut to the chase:

In the one year period of our test, our UX investment philosophy trounced the markets.

What we can learn from this. Invest in user experience, invest in companies that promote and follow good UX principles.

One Response to “UX Magazine – Investing in UX”

  1. Jon

    Fascinating experiment. Hell of a way to put your money where your mouth is too. Another to add to the list of UX evidence, albeit with caveats. Thanks for the info, Joe.

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