I’m a trusted adviser and coach to CEOs of start-ups, fast growth tech and Fortune / FTSE giants.

It’s about increasing your impact. Perhaps you’re approaching a moment of truth; be that formulating a new strategy, a funding round, a period of rapid growth, an exit or taking the reins as a new CEO.

I help you thrive. If life is like a game of chutes and ladders (that’s snakes and ladders to us Brits); together we find the ladders and we get results.

I’m a trusted adviser and coach to CEOs of start-ups, fast growth tech and Fortune / FTSE giants.

I don’t filter by company size. I filter by mindset.

mr Joe Leech

How it works. It’s about mutual fit. We’ll arrange a call to explore what can we achieve together, understanding if coaching is for you and if I’m the right coach for you.

✉️ Drop me an email and lets set up a discovery call.

Founders: Exit from a Position of Power With Business of Software we are running our second cohort of SaaS Founder CEOs on the road to an exit. Starts Q1 2024. Learn More / Get in Touch

About me

  • Fifteen+ years working for some of the world’s highest performing tech, FTSE100 and Fortune500 companies with $20b in revenue increase
  • From AI to deep tech to retail to fintech to multi-billion, global giants I meet you, the CEO, at your level
  • Worked with multiple start-ups from idea to MVP to seed funding, to launch, to series A, B and C to IPO and acquisition and I’ve worked with VCs along the way
  • Keynote speaker at leading international tech conferences and a recovering elementary school teacher. I can coach you on public speaking and presence
  • My own journey as a founder, raising a funding round and giving it back; all for the right reasons
    • It was a wake up call for me physically; I wasn’t looking after myself, emotionally; I wasn’t looking after my family and spiritual; it was time to redefine my measures of life success. All have become pillars of my coaching
  • UK based working with CEOs in the Valley and East Coast over to Berlin and further east in Singapore
  • Academic background in Psychology; BSc in Neuroscience, Masters in Human Communication and I’ve written a book on psychology
Joe talks Jobs toe be Done JTBD

Right now: I’m coaching a CEO who sold their last company for $1.8B and now working on their next big thing, a deep tech SaaS CEO set to x10 their business, a CEO breaking the rules in automotive and a start-up that’s raised $1.5million on Crowdcube.

I have worked across the following sectors

Deeptech: Re:Frame Technology (AI driven OS), Speak&Improve (AI driven speech interpretation), SpectralCore (Database synchronisation), Infinite Lamda (Data strategy)

SaaS: HotJar, Alfresco, Hyland, Gitlab

Startups: GoHenry, RaspberryPi, Blueprint, Aura, Direct Cremations,  Seatfrog, CandideLujamWrite & ImprovePhotocrowdWalkMeFundingXchangeNeighbourlyScreenTimeeFillingTravelopo.

Fintech / Insuretech: GoHenry, Barclaycard, Barclays, GoCompare, MoneySupermarket.com, Experian, Co-operative Bank, Natwest, Cofunds, Macquarie, Invesco Perpetual, Axa and Directline.

Travel: Marriott, theTrainline.com, Ritz Carlton, Hotels.com, Avis, Seatfrog, Virgin Trains, Saga Travel, First Choice, Bristol Airport, Gatwick Airport, Saco, HomeAway and others.

eCommerce / Retail: giffgaff, eBay, Pearson Cycles, Appliances Online (AO.com), Clarks, Mothercare, Tesco, Vodafone and Wiggle.

B2B: Alfresco, SSE Telecoms, SACO, WalkMe and more.

Automotive: SEAT, RAC, Jaguar, Peugeot, eBay motors and Lexus.

CPG / Consumer goods: Glenfiddich, Guinness, Philadelphia, Veet (yes, really), Finish dishwasher tablets, Levitra (yes, really) and many more.

Charity and Membership: Shaw Trust, Museum of Modern Art NYC, Watershed, Oxfam, Mensa and the Kennel Club.


I'm mr Joe and I'm rocket fuel for CEOs and their businesses. I bring 15 years in tech, $20b in added revenue, experience with 30+ startups & FTSE / Fortune 100 giants. Together we can do great things. Working with me

Host of

Keynote Speaker