Working with Joe
I’m a trusted adviser and coach to CEOs of start-ups, high growth tech and Fortune / FTSE 100 companies.
You’re approaching a moment of truth. Be that formulating a new strategy, a funding round, a period of rapid growth, an exit or taking the reins as a new CEO.
I help you thrive. If life is like a game of chutes and ladders (that’s snakes and ladders to us Brits); together we find the ladders.
I’m a trusted adviser and coach to CEOs of start-ups, high growth tech and Fortune / FTSE 100 companies.
I don’t filter by company size. I filter by mindset.

Let’s talk. Our first 90 minutes together is complimentary with no strings attached. We’ll discuss your biggest challenge and right away plan the route forward. We got this.
Email: joe@mrjoe.ukLinkedIn: Joe LeechTwitter: @mrjoe
Founders: Exit from a Position of Power With Business of Software I am running a mastermind group for SaaS Founder CEOs on the road to an exit. Begins early 2023. Learn More / Get in Touch

About me
- Fifteen+ years working for some of the world’s highest performing tech, FTSE100 and Fortune500 companies with $20b in revenue directly going through the products I worked on
- Worked with multiple start-ups from idea to MVP to seed funding, to launch, to series A, B and C to IPO and acquisition
- Comfortable diving into the deep of Deeptech; Crypto, Web3, AI, ML, Biotech, Hardware, Data and swimming with the sharks in Fintech
- Keynote speaker at leading international tech conferences like Business of Software, Mind the Product and eCommerce Summit
- My own journey as a founder, raising a funding round and giving it back; all for the right reasons
- Everything I do comes from my background in Psychology; BSc in Neuroscience, MSc in Human Communication and I’ve written a book on psychology

Right now: I’m coaching a CEO who sold their last company for $1.8B and now working on their next big thing, a deep tech SaaS CEO set to x10 their business, a CEO breaking the rules in Insuretech and a start-up that’s raised $1million on Crowdcube.
I have worked across the following sectors
Deeptech: Re:Frame Technology (AI driven OS), SpeakImprove (AI driven speech interpretation, SpectralCore (Database synchronisation), Infinite Lamda (Data strategy)
SaaS: HotJar, Alfresco, Hyland, Gitlab
Startups: GoHenry, RaspberryPi, Blueprint, Aura, Harbour, Seatfrog, Candide, Lujam, Write & Improve, Photocrowd, WalkMe, FundingXchange, Neighbourly, ScreenTime, eFilling, Travelopo.
Fintech / Insuretech: GoHenry, Barclaycard, Barclays, GoCompare, MoneySupermarket.com, Experian, Co-operative Bank, Natwest, Cofunds, Macquarie, Invesco Perpetual, Axa and Directline.
Travel: Marriott, theTrainline.com, Ritz Carlton, Hotels.com, Avis, Seatfrog, Virgin Trains, Saga Travel, First Choice, Bristol Airport, Gatwick Airport, Saco, HomeAway and others.
eCommerce / Retail: giffgaff, eBay, Pearson Cycles, Appliances Online (AO.com), Clarks, Mothercare, Tesco, Vodafone and Wiggle.
B2B: Alfresco, SSE Telecoms, SACO, WalkMe and more.
Automotive: SEAT, RAC, Jaguar, Peugeot, eBay motors and Lexus.
CPG / Consumer goods: Glenfiddich, Guinness, Philadelphia, Veet (yes, really), Finish dishwasher tablets, Levitra (yes, really) and many more.
Charity and Membership: Shaw Trust, Museum of Modern Art NYC, Watershed, Oxfam, Mensa and the Kennel Club.