I’m Joe Leech and I coach leaders and founders to shape the organisation, the team and themselves along the way to create world leading, customer focused, tech products & services.

Together we set the big vision, build confidence and develop a strategic plan to get there.

I coach in true sense of the word. Helping you make better choices, make the leaps you need to make, we measurably improve everything that you do.

Through a combination of smart future planning, confidence building, up-skilling and road-block removal we can do amazing things together.

About you

A Start-up Founder

  • Set a big vision, build confidence and a create a strategic plan to get there
  • Build a team, build a product and build a business
  • Build confidence and clarity to attract crowd, angel, VC & PE funding
  • Get from idea to revenue generating product

A Scale-up Founder

  • Build a high performing team and business
  • Become a true leader, being comfortable in your own skin
  • You know you have a tendency for burnout and want to avoid it
  • Dealing with the founder’s curse. Trying to do everything yourself
  • Together we create the confidence, clarity and courage to build a high performing team and business


  • Become an audacious leader. Leading with confidence, clarity and courage
  • Setting a bold strategy and a clear, confident, courageous plan to get there
  • Working to your strengths but more importantly understanding your weaknesses and how they are holding you back
  • You know you have a tendency for burnout and need to create a way to avoid it
  • Dissatisfied with bland, management-consultancy-cookie-cutter “strategy”

I occasionally work with gifted VP / Group / Senior Product Managers to help supercharge their growth and promise.

About me

My Experience

I’ve worked with leaders and teams at the following:

Startups: Blueprint, BrevisSeatfrogLujamWrite & ImprovePhotocrowdWalkMeFundingXchangeNeighbourlyScreenTimeeFillingTravelopo.

Financial services: Barclaycard, Barclays, GoCompare, MoneySupermarket.com, Experian, Co-operative Bank, Natwest, Cofunds, Macquarie, Invesco Perpetual, Axa and Directline.

Travel: Marriott, theTrainline.com, Ritz Carlton, Hotels.com, Avis, Seatfrog, Virgin Trains, Saga Travel, VisitCornwall.com, First Choice, Bristol Airport, Sawdays, Gatwick Airport, Saco, HomeAway and others.

eCommerce / Retail: Shopify, giffgaff, eBay, AO.com, Dyson, VoucherCloud, Clarks, Tesco, Vodafone and Wiggle.

B2B: HotJar, Alfresco, Hyland, SSE Telecoms, SACO and more.

Automotive: SEAT, RAC, Jaguar, Peugeot, eBay motors and Lexus.

CPG / Consumer goods: Glenfiddich, Guinness, Philadelphia, Veet (yes, really), Finish dishwasher tablets, Levitra (yes, really) and many more.

Charity and Membership: Shaw Trust, Museum of Modern Art NYC, Watershed, Oxfam, Mensa and the Kennel Club.

  • Joe is a key player in the Mind the Product community, and through his talks, workshops, and mentoring has given hundreds of product teams the insights, confidence, and skills to create world leading digital products. – Martin Eriksson, Co-founder, Mind the Product
  • I have had the privilege of working with Joe for five years on various projects around the world. Over the years, he has transitioned from vendor to partner to trusted friend. He has taken time to really understand our business, our strengths/weaknesses and the global marketplace to generate actionable insights. If you need strategic thought or tactical research, anywhere in the world, Joe is your guy. – Ken Kellogg, Sr Director, Marriott
  • An outstanding coach and product expert. As a coach Joe was quick to understand the team, what we were trying to achieve and helped us get there. Anyone that gets a chance to work with Joe should definitely take it. – Evie Brockwell, Booking.com
  • He’s a very knowledgeable and engaging communicator, who clearly demonstrated the value of his thinking and how we could apply it to our product research and design. I would recommend him as a mentor or coach to any team interested in improving the rigour of their decision making process. – Neil Gardiner, Head of Product Design, gohenry


I'm Joe Leech and I 10x leaders, the business and the products and services they create. I bring 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE100 / Fortune100 giants. Together we can do great things. Work with me.

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