I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.
Author Archives: admin
The ‘Twix’ in ecommerce https://buff.ly/2LVZN0D by me #ecommerce
The smartest ecommerce person I’ve ever met taught me about the Twix.
Why Google Duplex might make design / ux jobs redundant https://buff.ly/2J6Ou2g
How Corporate Innovation Labs End Up Preventing Innovation https://buff.ly/2F0woxV Gold from @jmspool
“The market power of companies like Amazon and Facebook was the result of their size, industry dominance, and immunity from new competitive threats. It was not created by their user interfaces” From Uber’s Path of Destruction https://buff.ly/2I8cHoH
An Introduction to Jobs to be Done (by me) https://buff.ly/2WqmrVl all you need to know to get started with #jtbd great for #ux and #productmanagement
A no-nonsense guide for product teams. Read time is 6m.