Mr Joe Leech is a coach to CEOs. He works with CEOs at start-ups, high growth to IPO to public company to the big exit; helping define what it means to be a leader, how to create impact, how to grow alongside the business and how to change the world all while enjoying every part of that journey. 

Joe is a recovering neuroscientist, then a spell as an elementary school teacher as well as 20 years in tech, $20b in revenue, experience with 30+ startups & FTSE / Fortune 100 giants. 

Mr Joe Leech

Work with Mr Joe Leech: Coach to CEOs / Exit Mastermind Group / Contact Mr Joe Leech




My Latest: Keynotes / Writing / Videos / Podcast


Before Coaching: the Timeline

Before I became a coach I had a background in tech, product and design strategy. Working with global brands to deliver complex apps and websites. I wrote a book, was a keynote speaker.

March 2020

My Farewell to Product Strategy: Joe Leech Talks Jobs to Be Done

I ran training workshops and ran projects to implement Jobs to be Done.

2016 – 2020

Gitlab Hyland Hotjar Raspberry Pi Seatfrog Giffgaff Dyson

Product & Strategic Coaching

Working with fast growing and enterprise businesses.

2017 – 2019

Canary: The Startup

I was co-founder of Canary. An app to help busy parents manage their life, calendars and schedules of all members of the family.

An AI chat bot that would plan, remind and focus everyone to make the most of their time.

We raised money, we had young children, the time wasn’t right, we returned the money. As my co-founder Lisa describes it, “a score draw”

This is when I realised, there has to be a better way of running a business and being happy in life.

2018

Booking.com Coaching and Mentoring

I worked with the CPO and product org to be more innovative using Jobs to be Done

2018

Joe Leech’s Keynote at the Barbican London

I moved officially into Product Strategy Consulting helping organisations plan their tech, product and design strategy.

2017

Mr Joe Leech on stage

Mr Joe Leech’s Last Appearance at a UX Conference

The end of my time working in User Experience.

2016

MOMA NYC: Redesign and Relaunch

I led the UX element of the redesign with a new website structure setting out goals and objectives.

2016

Aspects of UX books

Series Editor: Aspects of UX

For Sitepoint.com I commissioned and was technical editor for a series of books on User Experience.

1. UX Analytics (Aspects of UX) by Luke Hay. Amazon UK | Amazon USA
2. User Research (Aspects of UX) by Emma Howell and James Lang. Coming the summer. Amazon UK | Amazon USA
3. UX Forms (Aspects of UX) by Jessica Enders. Amazon UK | Amazon USA
4. UX Prototyping (Aspects of UX) by Dan Goodwin and Ben Coleman. Amazon UK | Amazon USA

2013 / 2014

Marriott.com Redesign and Relaunch

I led the redesign. 38 Countries, 18 Language, $20bn in revenue.

2013

Psychology for Designers by Mr Joe Leech

My book is published

Selling over 10,000 copies, Psychology for Designers by Joe Leech

2012

Relaunch of MoneySuperMarket.com’s Credit Card and Loans Channel

I led the strategic redesign which included trailing working with an agile development focus. Extra £1m annually attributed to this work.

2011

Strategic Relaunch of Marriott.com’s Arabic website

7% – 14% increase in conversion equating to $14m in additional revenue.

2010 – 2014

Coaching of AO.com’s Product Team

Through an astonishing period of growth from 7% / £275m market share to almost 15% / £500m and then IPO in 2014.

2009

Trainline the UK’s main train ticketing website: Led the Redesign and Relaunch

Extra £20m a year in Revenue

2006 – 2009

Co-op Bank / Saga.com Redesign and Relaunch

Led the redesign and relaunch of two iconic organisations.

2004 – 206

Mensa.com / KennelClub.org

Led the redesign and relaunch of two iconic membership organisations.

2003

MSc in Human Communication

with a minor in Computer Science from the University of Bath.

2000 – 2003

Primary / Elementary School Teacher

In the UK, Spain and Czech Republic.

BSc Neuroscience

With modules in AI, Cognitive Science and Psychology. From the University of Sussex.

I’m mr Joe Leech and I coach CEOs so they and their businesses thrive.

I bring 20 years in tech, $20b in added revenue, experience with FTSE / NASDAQ / Fortune 100 giants and 30+ startups . Together we can do great things.

Working with me

Mr Joe in Audio

Latest Keynote: The Modern CEO