It’s four years since I wrote How to Do a UX Review on 24 ways. Since then I have done many more UX reviews for large organisations, growing companies and startups and learnt an awful lot. It’s time to share that knowledge.
The biggest mistake I see amongst product design teams is a lack of a framework to make informed and sensible product decisions.
Our strategy is apps! Was the call of many an executive back when the app store was launched 5 years ago. In 2017 apps aren’t the safe bet they once seemed.