jobs to be done training workshop

A workshop with your team on how to use Jobs to be Done to improve your website, app and product design process

A practical, hands on way to understand how make the right product choices based on user needs. Use JTBD to uncover, plan and build innovative products. How JTBD can be used to advocate user centred design to senior stakeholders and unify product and marketing effort around a shared understanding of what users want to do. Perfect for product managers, UXers, business analysts and everyone planning and delivering product.

What you’ll learn

Through a series of fun, practical exercises you’ll learn:

  1. How and why to run user research to uncover the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
  2. How to prioritise the Jobs to be Done. Which jobs to focus on first, which will have the greatest impact and which will deliver real innovation.
  3. How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI via Job Stories.
  4. How JTBD can fit into your existing product processes (eg Agile, Design Sprints, user research) as well as the pros and cons of using JTBD.
  5. Use JTBD to align senior stakeholders, product teams and marketing.
  6. And if you are an agency / consultancy how to use JTBD to build long term client ❤.

I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.

I am a trained, experienced and qualified school teacher so expect to be doing from the very start of the workshop; sketching, designing and applying JTBD.

Download the JTBD Training Brochure to give to your boss.

Jobs to be Done training workshop example materials

After the Workshop

You’ll be able to:

  1. Uncover the Jobs to be Done, map them to your product and understand where there is unmet user need
  2. Advocate and evidence product changes across the organisation from C level executives to marketing
  3. Design the right thing in the right order for the right reasons

Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.

Get in touch and let’s chat about a workshop in your company.

Email Call +447905 334163 Skype joeleech

A 20 minute talk from me on the basics of JTBD.

About your trainer

I have spent the last 15 years working in UX with organisations like eBay, MoMA, Marriott and Disney. I have a degree in Neuroscience and an MSc in Human Computer Interaction.

I was a primary / elementary school teacher before this internet thing took-off so expect fun, games and practical stuff; no boring lectures and pages of PowerPoint.

Workshops in your Workplace

I can come into your workplace and work with your team on how to make your stuff better using JTBD. Included with the workshop are a series of follow ups to help you plan the roll out of JTBD and help with any hurdles you encounter. Get in touch if you’d like to run a private workshop in your workplace or for your agency.

Previous workshop feedback

Joe is not only a knowledgable UXer, but also someone who can communicate knowledge – this combination makes him the best UX pro I have ever had the chance to meet.

Informative: Check, Engaging: Check, Fun with a side of english humor: Check, check!

Joe’s workshop was energetic, focused and unique! His energy and enthusiasm for the material came through, and along with the group activities and the worksheets, he kept the group engaged throughout the day. The material learned was practical and easy to share and put to use back at work.

Packed with valuable and actionable insights, Joe’s workshop should be mandatory for product designers and managers.

If you want to start using Jobs To Be Done in your design research then Joe’s informative, practical and persuasive course will put you on the right path.