jobs to be done training workshop

A workshop with your team on how to use Jobs to be Done to improve your website, app and product design process

A practical, hands on way to understand how make the right product choices based on user needs. You’ll learn how to attach value to what products do for customers rather than attaching value to what the products are.

What you’ll learn

Through a series of fun, practical exercises you’ll learn:

  1. How and why to run user research to identify the Jobs to be Done. Research techniques to identify and capture met and unmet user need.
  2. How to prioritise the JTBD. Which jobs to focus on first, which will have the greatest impact and which will spark real innovation. How JTBD feeds into product roadmapping.
  3. How to design products, experiences and features around each JTBD. How to practically translate each Job to be Done into a product feature / UI.

I’ve worked with organisations like MoneySuperMarket eBay, Disney and Marriott as well as many startups so will share my experience of researching, planning and designing successful digital products.

I am a trained, experienced and qualified school teacher so expect to be sketching, designing and applying JTBD from the very start of the workshop.

After the Workshop

You’ll be able to:

  1. Research using JTBD
  2. Advocate and evidence product changes
  3. Design the right thing in the right order

Come to the workshop and you’ll able to put JTBD into practice as soon as you get back to the office.

Get in touch and let’s chat about a workshop in your company.

Email Call +447905 334163 Skype joeleech

Joe wrote the book Psychology for Designers:

Psychology for Designers by Joe Leech

About your trainer

I have spent the last 13 years working in UX with organisations like eBay, MoMA, Marriott and Disney. I have a degree in Neuroscience and an MSc in Human Computer Interaction.

I was a primary / elementary school teacher before this internet thing took-off so expect fun, games and practical stuff; no boring lectures and pages of PowerPoint.

UX Workshops in your Workplace

I can come into your workplace and work with your team on how to make your digital stuff better using JTBD.

I also run workshops on **UX Research**, **IA and UX Design** and well as **UX Strategy and Planning**. All aimed at teams looking to move beyond the concepts of UX and actually start doing it day to day.
Get in touch if you’d like to run a private workshop in your workplace or for your agency.

Previous workshop feedback

Joe is not only a knowledgable UXer, but also someone who can communicate knowledge – this combination makes him the best UX pro I have ever had the chance to meet.

Informative: Check, Engaging: Check, Fun with a side of english humor: Check, check!

Joe’s workshop was energetic, focused and unique! His energy and enthusiasm for the material came through, and along with the group activities and the worksheets, he kept the group engaged throughout the day. The material learned was practical and easy to share and put to use back at work.

Packed with valuable and actionable insights, Joe’s workshop should be mandatory for product designers and managers.

I thoroughly enjoyed Joe’s workshop, it was practical and engaging and I learnt a lot 🙂