The simple, easy and quick way to get to the real user need
A lightweight way to uncover user need.
Writing by Joe Leech
Goodbye Net Magazine and Thank You
It’s with a heavy heart we say goodbye to Net magazine
Podcast Appearances by Joe Leech
The podcasts I have been on. Enjoy!
Develop a Competitor Strategy: The Four Forces of Jobs to be Done
Develop a strategy to encourage customers to switch to your product.
When you don’t understand how money gets made, it gets made in ways you don’t like
A good product manager, designer, UXer, developer, project manager knows how a business makes its money.
The Decision Diamond: a simple and effective prioritisation technique
What should we build next.
Don’t focus on competitors & features focus on users & their needs
Look forward don’t look back.
An Introduction to Jobs to be Done (JTBD)
A no-nonsense guide for product teams. Read time is 6m.
Product catastrophe: The top four scenarios and how to deal with them
The four major reasons for catastrophe. Up the proverbial creek? Let me pass you a paddle.
Myths in Psychology and Product Design / UX
A series of articles debunking some common myths.