Joe Leech

Forty percent of global CEOs think their organisation will no longer be economically viable in ten years’ time.

– That’s from PWCs 2023 survey of 4400 CEOs. So what to do about it?

A path opens to those who are honest.
– Japanese Proverb

The key is Reinvention. Consistently asking the right questions:

  • How do we know we doing the right things?
  • What do our customers really need and value (vs what they say they need)?
  • Are we too focused on the current macro economic challenges and taking our attention away from the medium and long term?
  • Who (or what) are we really competing against?
  • Are we (or am I) operating from a place of fear or of power?

Each question invites 10 more, but answering are the hard questions is where reinvention comes from. Insight comes from curiosity. Ask those questions…

PwC’s 26th Annual Global CEO Survey

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


I'm mr Joe and I'm rocket fuel for CEOs and their businesses. I bring 15 years in tech, $20b in added revenue, experience with 30+ startups & FTSE / Fortune 100 giants. Together we can do great things. Working with me

Host of

Keynote Speaker