Joe Leech

London, May 2013, Future of Web Design

I ran a workshop and spoke at Future of Web Design London, May 13-15, 2013 on Psychology for Designers.

Future of Web Design London

My book Psychology for Designers is out and alongside Dave Ellender I ran a workshop at the Future of Web Design in London in May 2013.

You know somethings are ‘good design’ and some things are ‘bad design’ for usability & user experience but have never been quite sure why this is so? We covered the psychological principles behind how our brain makes sense of a user interface and discussed how psychology can help you

  • Design better
  • Present and advocate your designs using psychology

In this workshop we took take typical elements of web and application design and deconstructed them using our knowledge of Cognitive Psychology to understand why some designs work better than others. We covered: Homepage and content pages, how people perceive & remember, forms & product pages & calls to action, how people decide. Through this we’ll look at how to find, apply and advocate using psychology theory.

We got everyone sketching and produced some fun designs:

Update All 50 workshop places sold out really quickly!

The conference talk: Psychology for designers or 3 predictions from psychology for the future of web design

The talk itself, I spoke about the importance of psychology for designers. I made three predictions about the future of web design from Psychology.

Those nice folks over at Awwwards have a good write up of the conference.

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Helping you do the right things, in the right order, for the right reasons

I'm Joe Leech and I coach leaders and founders to radically improve their business, their team and themselves to create world leading tech products. Work with me.

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