Joe Leech

Psychology + Design: Myths, promises and reality

My talk from Behaviour and Design conference, June 2020

I debunk some common myths about, the replication crisis, look at the promises made by theories like Nudge, Blink, Influence, and then talk about the realities of how to apply psychology to design and success stories from my work and others.


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I'm mr Joe and I'm rocket fuel for CEOs and their businesses. I bring 15 years in tech, $20b in added revenue, experience with 30+ startups & FTSE / Fortune 100 giants. Together we can do great things. Working with me

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