Joe Leech

Speedboats and Supertankers, Startups and Enterprise

Speed is great if you are going in the right direction and momentum is what you need to grow.

startups are like speedboats

They say turning an existing big business around is like turning a supertanker. It takes a lot of time and distance. There is inertia in the existing business, a reluctance to change. But that momentum that has built up in a large enterprise is what generates huge revenues.

If that is true of bigger businesses then startups are like speedboats. And who wouldn’t want to be described as a speedboat? Moving fast, quick to change direction.

Startups are quick, quick to get to an MVP, quick to roll out a feature, quick to make the changes that often take big businesses years to make.

In my time working with many startups is that the very thing that makes startups like speedboats is often the same thing that causes them real problems.

Going somewhere fast supposes you know the right direction to take, that your speedboat is going the right way. Often startups are hurtling at speed in the wrong direction.

In the startup world even just a few months at full velocity in not quite the right direction can put you way of course. And that’s what I’m finding myself doing more and more with my startup clients, making sure that all their energy, enthusiasm and limited resources are all focused in the right direction. 

Course changes can be quick but if they aren’t the right course changes then the startup goes speeding in a different, perhaps incorrect direction. There are only so many times a startup can pivot .

Speed is no good to you if you are going the wrong way and course correction is no good if you can’t confidently choose a new direction.

In fact the biggest reason startups fail is a non viable business model. Sometime it’s good to slow down, take stock, check to see if you are going in the right direction.

If you’ve got a feeling you might be going the wrong way, get in touch and I’ll be honest and frank with you. I can of course help you figure out the right direction as well.

Big business is all about the setting the right course and maintaining it. Startups are all about getting somewhere fast, even if it’s not the right somewhere. Let’s stop that.

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I'm Joe Leech and I 10x leaders, the business and the products and services they create. I bring 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE100 / Fortune100 giants. Together we can do great things. Work with me.

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