JTBD

Jobs to be Done aka JTBD. A framework and a set of tools to put the user at the centre of you business and technical planning.

The simple, easy and quick way to get to the real user need

A lightweight way to uncover user need.

Develop a Competitor Strategy: The Four Forces of Jobs to be Done

Develop a strategy to encourage customers to switch to your product.

Making Better Product Decisions: A Guide to Jobs to be Done

Using the user centred, business friendly approach: Jobs to be Done.

An Introduction to Jobs to be Done (JTBD)

A no-nonsense guide for product teams. Read time is 6m.

User research in B2B for Jobs to be Done (Jobs to be Done)

I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.