JTBD

Jobs to be Done aka JTBD. A framework and a set of tools to put the user at the centre of you business and technical planning.

Helping you do the right things, in the right order, for the right reasons

I'm Joe Leech and I coach leaders and founders to shape the organisation, the process, the team (and themselves along the way) to create world leading, user focused, tech products and services.

Author of: