A lightweight way to uncover user need.
Develop a strategy to encourage customers to switch to your product.
Using the user centred, business friendly approach: Jobs to be Done.
A no-nonsense guide for product teams. Read time is 6m.
I’ve spent most of the last 15 years either conducting or commissioning UX and digital product research so it’s time I share my experience of JTBD research in an enterprise business to business (B2B) world.