personas

Personas: the good, the bad and the ugly

I’ve had a mixed feelings about using personas as user centred design tool. There are many situations where they can work and many where they fall short of the mark.

Persona Resources

Personas have become a really important part of the work I do in helping organisations to make that difficult move to being customer-centric. They can be so useful for making design and more importantly business decsions. The link below offers some really good persona resources. Persona Resources