London, October 2012, Using UX to Change Company Culture
I was pleased to be able to talk at London Content Strategy’s event, How can we change an organisation’s culture?
UX
User Experience (UX) is where I came from. 15 years of working on UX projects, relaunches and redesigns on some of the biggest properties on internet.
10 things every designer needs to know about forms
Forms, there’s nothing many designers hate more than forms. They don’t necessarily bring the creativity out, or do they? Maybe it’s time we looked at forms again and understand that a form, at its most basic, is a conversation between the user and the software.
Innovation as a last resort
I have a confession, I love constraints. They make the project interesting. They give the project boundaries, limits and above all restraint.
Personas: the good, the bad and the ugly
I’ve had a mixed feelings about using personas as user centred design tool. There are many situations where they can work and many where they fall short of the mark.
Sometimes the smallest changes yield unbelievable results.
User experience and snake-oil salesmen
Just because it hasn't been seen doesn't mean it hasn't been noticed
I am constantly coming across the problem in user tests where the user doesn’t see a particular link or piece of functionality. The natural reaction of the business is to say, “Let’s give it more emphasis – let’s make people notice it!”
Usability expert, me? Never.
Often when I’m introduced to a new project team I’m introduced as the usability expert, which makes me cringe a little. Why is that I hear you ask, well the evidence suggest that there is no such thing as a usability expert.
Usability and return on investment
Have been doing some research into return on investment and usability and user experience work and I thought I’d share. IBM calculate that for every $1 spent on user experience the business makes between $10 – $100 Research by the Nielsen Norman groups shows an average increase of 135% in e-commerce metrics following usability work […]