Usability and return on investment

Have been doing some research into return on investment and usability and user experience work and I thought I’d share. IBM calculate that for every $1 spent on user experience the business makes between $10 – $100 Research by the … Continued

Have been doing some research into return on investment and usability and user experience work and I thought I’d share.

  • IBM calculate that for every $1 spent on user experience the business makes between $10 – $100
  • Research by the Nielsen Norman groups shows an average increase of 135% in e-commerce metrics following usability work
  • The design council calculates that for every £100 spent on design turnover increases by £225

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