A guest on The Web Psychologist Podcast

I talked about ethics, UX and psychology with Nathalie Nahai, the Web Psychologist.

We talked about the following:

  • The best way to research customers in a different culture or country
  • The role of UX in designing persuasive websites… and why I don’t like the term ‘persuasion’
  • My four rules for an ethical code of conduct.
  • The difference between social psychology and cognitive psychology
  • Why psychology is a powerful tool for advocacy in design
  • How appearing cheap is a way to attract users
  • Why conveying emotion through photography and content is so persuasive
  • The single most effective, easy way to boost your sales on your website!
  • How security and privacy seals can ruin your sales

Listen now to the podcast

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