A guest on The Web Psychologist Podcast

We talked about the following:

The best way to research customers in a different culture or country
The role of UX in designing persuasive websites… and why I don’t like the term ‘persuasion’
My four rules for an ethical code of conduct.
The difference between social psychology and cognitive psychology
Why psychology is a powerful tool for advocacy in design
How appearing cheap is a way to attract users
Why conveying emotion through photography and content is so persuasive
The single most effective, easy way to boost your sales on your website!
How security and privacy seals can ruin your sales