Joe Leech

Bristol, July 2012, UX, Psychology and the ‘dark arts’ UXBristol

Design is all about people. Understanding psychology gives us powerful tools. We should use them responsibly.

My background is psychology and using it my day-to-day job has taught me that there is a fine line between doing it with good intentions and well, bad. Understanding and defining what are limits are will help shape how psychology is used in design.

I’ve written up the talk in more detail over at cxpartners UX, psychology & the ‘dark arts’

  1. Don’t trick
  2. Don’t cheat
  3. Don’t lie
  4. Provide positive benefit

Our understanding of psychology gives us powerful weapons.

As I said on the day: with great power comes great responsibility.

Here’s the presentation:

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