My background is psychology and using it my day-to-day job has taught me that there is a fine line between doing it with good intentions and well, bad. Understanding and defining what are limits are will help shape how psychology is used in design.
I’ve written up the talk in more detail over at cxpartners UX, psychology & the ‘dark arts’
- Don’t trick
- Don’t cheat
- Don’t lie
- Provide positive benefit
Our understanding of psychology gives us powerful weapons.
As I said on the day: with great power comes great responsibility.
Here’s the presentation:
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