I based the 2 day workshop around three themes and made a worksheet for each (Download the worksheets they probably won’t make much sense without the theory matching game):
1. Articles and blogs: understanding perception & how the brain works
2. Forms: memory and attention making
3. Product pages: emotion & cognitive bias aka ‘the dark arts’
Throughout I had a variety of slides to explain theories and we discussed the challenges of application and straight away got sketching to apply.
I also created a matching game which explains each example we discussed.
I’ve also put together a big list of links that talk about theory and application as well as a link to all the RSS feeds that I read to keep me up to date.
We’re looking to run another one later in the summer. Watch this space and follow me on Twitter, I’m @mrjoe
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