Winners vs Losers
“Every Olympian wants to win a gold medal. Every candidate wants to get the job. And if successful and unsuccessful people share the same goals, then the goal cannot be what differentiates the winners from the losers.”
strategy
We don’t have (sorry, I mean need) a strategy
2021 has been a tough year for many businesses, but the societal transformation lockdown has been like rocket fuel for many others.
UX is not just about the interface it’s about the organisation behind it
Why you need more than Sketch to fix a UI.