Joe Leech

Winners vs Losers

“Every Olympian wants to win a gold medal. Every candidate wants to get the job. And if successful and unsuccessful people share the same goals, then the goal cannot be what differentiates the winners from the losers.”

– Atomic Habits by James Clear

🏃‍♂️ “Winning, Being #1, Leapfrogging a competitor” are all lagging indicators of success (so is money by the way, more on that tomorrow).

🍎 If you look at truly world class companies they don’t define themselves by others. Apple aren’t the biggest tech company because they set out to be the biggest tech company. Apple understand at a fundamental level what their customers value. 

Outcomes cannot be guaranteed. So many CEOs think they can control the outcome, they can’t.
– This is why OKRs fail.
– This is why strategies fail. 
– This is why leaders fail.
– This is why businesses fail. 

You can’t control outcomes. You can only control the actions you take. A strategy is a plan of action, not a lofty goal. 

🏆 A great strategy is a plan of action, a great strategy is built on and measurable by what your customers truly value. 

Does your company have a “winning” or “action” based strategy?

Leave a comment

Leave a Reply

Your email address will not be published.


I'm Joe Leech and I 10x leaders, the business and the products and services they create. I bring 15 years in tech, $20b in revenue, experience with 30+ startups & FTSE100 / Fortune100 giants. Together we can do great things. Work with me.

Host of

Keynote Speaker